Everyone knows that a slow site can damage your reputation if it's slow to load. We hope this guide will show you several ways to increase your speed and make your website faster. The steps listed below generally increase your website speed from 50%-80% and you'll definately notice the difference.
Typically as your website grows you generally start to notice the difference, especially if you are using a lot of images, video and content. It's worth revisiting your site and making the steps we've provided to be favoured more by search engines, gain more traffic and your website performing at its best.
One of the most important things to do is to keep your website up to date. This only adds small amount of speed to your website but its important to keep updated to iron out any bugs and fixes that can slow your website.
WordPress updates include bug fixes and patches to protect your site from new-found vulnerabilities. Don’t put off updating your site to the latest CMS version, PHP version or whatever update may be due. As soon as an update becomes available, check your site's compatibility and make the switch.
They is two ways to provide automatic updates. If you are using Softaculous you can tick to enable the automatic updates
or your second option is you can install the WordPress automatic updates plugin by locating to your plugins and typing in "WP Automatic Updates" in the search bar. Click install then activate and configure WPAU to automatically update when updates become available.
More websites are using images with their website to make it look more creative. We all like to use high-resolution images to make it look at its best but this is also where it can have a significant impact on your site speed.
If you are using high-resolution images we recommend converting then to either PNG of JPEG format by simply opening them in paint and saving as the new file format.
the second and faster option is by using WP Smush. This is a great plugin where it compresses your images for you! It's 100% free and optimizes your images for best performance.
Another alternative should wish to use an online alternative is to use Image Optimizer. This web page allows you to upload your images and adjust size as required. They also include a free download programme on the site to manage your images.
cPanel's is probably the easiest way of optimizing your website and is compressed using Apache (2.0 and 2.2). The types of content to be compressed are specified by MIME type. Your hosting provider needs to have Apache’s mod_deflate enabled on the server for it function correctly.
The majority of big sites use GZIP. This can be a very effective tool for smaller and big sites that use images, content and video within their pages. You can check if you your website is GZIP enabled by checking using the GZIP checker tool.
If your website is already gzipped then great but if you are not then here's a few plugins that will help. Firstly is the check and enable gzip compression plugin which is simple and alerts you on your dashboard if gzip is not enabled.
If you are looking for something a little bit more advanced where you can choose what is compressed we recommend w3 total cache. This plugin has some great features and over 1 million downloads helping users boost their websites speed. This plugin also has some great features including minify which reduces CSS and JS files, caching your database, caching over CDN (content delivery network) and enabling fragment caching. Most you don't need to know much of the jargon as its cached automatically but for the nerds you also have the option of setting how long to keep cache and how frequently expired cache data is removed. Overall a great plugin!
Don't forget once you have enabled gzip on your website to test and confirm using the gzip checker.
If you are based in the UK then you will benefit from using a UK host such as ourselves which will help keep your ping rate low and your website speed at its best. The closer you are to the server the lower your ping rate will be so data from the server to you will take less time.
Slow website? Here’s our guide to speed up your WordPress website upto 80%.